How to Use Classified Ads to Find Customers

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Classified ads are NOT dead if that’s what you’re thinking. In fact, with the free classified ads offered on Craigslist and Kijiji now, the classified ads in our local paper are actually fewer and much easier to go through … easier to spot great offers too!

You could write a advertisement for your free eBook or talk about those great articles you’re sharing on your website. Something like:

5 Reasons to Hire a Licensed Contractor visit: <shortened URL offered here> and get your FREE eReport

Or

Free beauty secrets you’ve always wanted to learn about visit: <shortened URL offered here>

So, now you need to understand what a shortened URL is.

Say your blog post is at the following address: http://www.KarenKaspersNailSalon.ca/blog/ or htp://www.OshawaSnowRemoval.com/blog/. These addresses are VERY long and you really don’t need to clutter your ad with this many characters.

Here’s what you can do

Do an internet search for “URL shortener” and you’ll see a list of search results for you to choose one from. Right now, Google offers a REALLY short URL shortener of goo.gl.

Shortening the URL in your classified ad makes it easier for your potential customer to type into their browser address bar … and … a URL shortener will actually help you track the success of your classified ad campaign. Here’s what Google claims:
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Your classified ads will be tax deductible because you will be using them to advertise your business. Local businesses are overlooking this great means of advertising and so, the “playing field” is wide open to you.

Don’t believe me? Advice for job seekers now is to mail their résumé by regular post in order to gain an advantage and the attention they desire. What was “old hat” is new once again!

Oshawa This Week newspaper just informed me that for 25 words your classified ad can run in EVERY newspaper area they cover, for only $155. Let’s face it, you can easily attract your potential customers with THAT many words.

You could get creative too, use white space resourcefully to draw all eyes to your ad (Example: F R E E Beauty Secrets!). Just be sure to use a phrase that will make readers want whatever it is you’re offering them for free. And, make sure what you’re offering for free is really worth having. In this way, you are creating targeted traffic for your website … and that type of traffic is like GOLD!

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