- by Trish
The internet is a magical place loaded with so much information that it would take many lifetimes to sift through it all. The internet is so huge that it can sometimes be difficult to even find the information you may be looking for.
If you’re a business owner, finding the right website designer or developer to build a website for your business could be stressful and complicated … but it doesn’t have to be.
Creating a website for your business on your own isn’t impossible either, but it can be a more difficult and time consuming process than you might think.
You want potential customers to be able to find your website with a simple search, so you have to make sure that it is properly optimized for search engines as well as for your potential website visitors. A professional website designer should know exactly how to do that without breaking your budget.
Who Needs a Business Website?
If you offer a product or service, whether you think you might sell it online or not, you still may need to build a website. Bringing in more potential customers to your business with a website could help you succeed faster.
Because your product and/or service could get much better exposure with a properly set up website, potentially expanding your present reach. In today’s business world, word of mouth may not be enough to help you launch your business forward either at the start or in to the next stage.
However, if you’re just getting started, you could make a website for your business or hire someone to do that for you … however … there may be an even easier and more affordable option for you to consider.
Example being … do you have a Google My Business account?
If you don’t, you should!
Google My Business can help get your business out there in front of your local community … or even the world if that’s your wish. Just be sure to use all of the features properly that are available within your account.
A properly configured Google My Business account will help to ensure you a likelihood of potential customers finding your business. Listing your business with Google like this can be as simple as having Google working FOR your business.
Don’t misunderstand; owners of larger companies would still need a website for their customer’s convenience and your community contact. A simple Google My Business account probably won’t be enough.
However, smaller business owners like, say, a hairdresser may stand to gain a substantial advantage having a Google My Business account; whereas a website may not be as feasible for this individual local business owner.
So, if you need a business website built, who would be better to do that than a professional website designer? Especially if managing your website yearly for you is include! This option would leave you the time to run your business. And, don’t forget now, the cost of your website designer is tax deductible.
There are quite a few website designers who are capable of creating a website for your business. So, you will want to find the designer with the best credentials, as well as experience. Having the best designer working for you can have a huge impact on how well potential consumers find and respond to your new website.
The search engine rules are changing all of the time. Given the increased use of mobile devices used to surf the internet now, a properly optimized website is more important than ever before.
Who Should Build a Website for Your Business?
First impressions are very important. When potential customers search for a product or service that you are offering, make sure you website looks professional so they will be more apt to contact you rather than your competition.
Don’t cheap out on your website layout. You only have a few seconds to keep your website visitor’s attention. Most potential consumers search online a lot before making a decision to purchase or hire a service for their particular need. You’ll want to capture their attention as quickly as possible.
Having a fast loading and easy to navigate website can make or break your website. Hiring a pro that will make sure your website addresses both of these issues will pay off in the long run.
The easier you website is to read and understand the better your success rate should be. Back in 2010, the standard for written information was suggested to be for that of a grade 8 level. Now sites offering relevant information at a grade 6 level succeed ranking within search results far better than higher reading levels. Clarity in what you have to say really is key.
If your business website is giving your visitors a headache it might be a good idea to hire a professional website designer. Badly designed websites will only increase your site’s bounce rate; if the site were to even be able to get noticed in search results at all.
What You Can do to Help Your Website Designer?
In order to create a website for your business, a designer will need information from you, so be prepared to collaborate with your chosen designer by email or telephone … whichever system you both agree on.
However, keep in mind, emailed instructions offer you written proof of what you requested thus this is my recommended form of communication when issuing instructions regarding your website.
Many designers may go as far as to suggest a few different themes or layouts for you to choose from for your new site. Some may be able to help you select a domain name that will work best for your business website.
Then there are other designers who may even advise you on how many pages that your site needs, and what labels should be used for those pages (examples: Contact, About Us, Testimonials, etc.).
Creating a website for your business is what a professional designer can do. They too want to make the best first impression with you. Thus your business should be provided with a website exactly the way YOU want it to look. Otherwise you are not getting the best results for your money.
Just like any other business, different website designers will charge different prices for their services. Some are even able to provide you with SEO services. However, they should still be affordable too, so be sure you hire one that fits your budget.
Do keep in mind, the more complicated you need your website to be, obviously the more it will cost you to have it created.
Any website designer worth their “salt” will offer you a 100% money back guarantee if you are not fully satisfied.
Potential buyers can’t take advantage of what your business has to offer if they can’t find you online. So, don’t underestimate the power of a well designed and maintained website; it could be the most powerful tool for a success business today.
When you’re ready to hire a professional website designer, your business is going to reap the benefits. The perfect website designer for any business is out there … you just have to find yours.
Credit for Header: image by geralt “web design web design programming” on Pixabay