Even though your YouTube videos are displayed in SERPs (Search Engine Result Pages) for your chosen keywords, doesn’t necessarily assure that they will actually get clicked on.
Why would a YouTube video not capture the attention of someone searching for a local business, you ask?
Good question, and the following is what was discovered by the agency discussed with you in last month’s post.
First, you need to check your YouTube click through rate from your YouTube Analytics.
Most YouTube account holders asking the question above may be suffering from the same issue that was discovered… it is the thumbnail image used.
Yes, plain and simple.
Your videos need an attention getting thumbnail in order to gain click throughs.
This agency that I mentioned, tested this theory out on a client’s YouTube videos by only creating thumbnails for the videos they have been able to rank for their client’s chosen keywords.
They used big bold font and kept the wording simple, being sure to add the client’s business phone number so that searchers wouldn’t even need to click on the video in order to see an easy way to contact the business.
The agency suggested that adding a BIG phone number to a thumbnail like they did… in big bold font, would work for any business.
The thumbnails created were simple and easily added to EACH YouTube video.
How to add a thumbnail to your video using the YouTube Studio app
It was also suggested that if you own an eCommerce or review website that you add only relevant information in your thumbnails, such as key things about your business, product or review.
After they had changed all of the thumbnails for their client’s previously ranked videos, their client received 5 new telephone calls, which turned into 5 new clients in two days. Now, they recommend that you use customized thumbnails for all of your videos that you want to gain attention to.
They found that customizing thumbnails truly gains more clicks when you provide relevant information and by keeping your thumbnails uncluttered.
By creating great thumbnails, you could gain even more traffic to your video.
You could try using software that you can buy access to, such as Thumbnail Blaster (my affiliate link) which will provide you with several different thumbnail templates across multiple niches, in which you can choose from.
You don’t have to install anything, and you do not need to have any technical skills either. Their templates provide you with drag and drop ease for whatever you want added, you can resize, change your text and even your type of fonts used.
The thumbnail templates come in ANY size you want to create 16:9, 4:5, 4:4, etc. Simply click on the Publish button and Thumbnail Blaster (my affiliate link) will update your existing YouTube video thumbnail that will get you more views and more clicks.
You will also have the option to simply download your thumbnails as jpg files if you prefer.
Plus, this software comes with a 100% Unconditional 30-day Money Back GUARANTEE. They state that they are THIS confident in this working for you that they will take all of the risk out of their offer for you.
Some Examples of Great Video Thumbnails
Mind you, the actual thumbnails do NOT contain the time stamp that appears in the bottom, right-hand corners in my chosen examples above.
7 Vital Steps to Make Your YouTube Videos Stand Out
1.) Keeping your message brief, simple and in BOLD font is vital to gaining the attention from viewers.
2.) Never put important information in the bottom, right-hand corner of your thumbnails, as this is where YouTube’s logo will appear, hiding any text or tiny image you may have used in that corner.
3.) Using human faces tend to work best, according to the agency that I have receive this advice from. Viewers want a human being to connect to when seeking local businesses.
4.) Using big, bold text makes it easier for viewers who use mobile devices to be able to see and read. Given that more and more mobile devices are searching for local businesses, this too can be VITAL to getting your videos clicked on.
5.) Making sure that any text used is relevant, and as centered as possible in the viewer’s eye so that they know what you are selling or the service you are providing.
6.) Using high contrast images should make your human image stand out, as well as your topic popping out from your thumbnail.
Your thumbnails need to make your videos stand out from your competitions who may also be appearing in search results for your chosen keywords.
7.) The size this agency recommends making your YouTube video thumbnails is 1200 x 720 pixels (16:9 ratio), in high resolution jpg or png format, and to make sure to use high contrast images.
In searching for local businesses near me for great thumbnails that offered the proper contrast mentioned, I could find NOTHING.
So many local businesses within southern Ontario (as well as many American local business owners) really do have a LOT of easy ways to rank in local SERPs, if you really do want more paying clients.
And the best part about this technique is that you can apply it to ANY product or service that you are providing, be it a:
- Local business,
- Affiliate marketing,
- Video products,
- eCommerce products,
…any business can use this technique.
Just imagine getting double the traffic or double the clients simply by changing existing thumbnails in your videos. Providing you already have videos on YouTube already, of course.
Here’s a FREE method for you to be able to create customized thumbnails for your videos, using Canva.
How to Make a YouTube Thumbnail FREE in Canva
Improve Your YouTube Video Rank
Now, how about software that can help you RANK your YouTube videos.
This is where Video Marketing Blaster (my affiliate link) can help you get your videos ranking high on YouTube.
This software is apparently able to reverse engineer the YouTube and Google ranking system, and rank hundreds of videos with the click of 3 buttons.
They claim that your competitors won’t stand a chance against your business when you have this tool in your arsenal.
While they fuss and fumble around trying to figure out which single keyword to target, you will be able to target ten or more of highly targeted traffic keywords. You COULD totally dominate YOUR niche!
A Quick Tour of Video Marketing Blaster
Now that you are armed with all the BEST options and technique to get MORE clicks, will you leave your videos suffering from a lack of ranking… or… will you get creating quality, customized thumbnails for your YouTube videos?
Should you have any questions on how you can make your YouTube video stand out in SERPs, please do leave me a comment below.
If you’ve used any other freebie in creating great, customized thumbnails for your YouTube videos, I would love to hear about it in a comment below.
Not to worry, your comment will NOT be ignored.
You will receive word once I have responded to your comment, of this I can assure you. So, be watching your email.