{"id":9778,"date":"2022-07-15T10:00:00","date_gmt":"2022-07-15T14:00:00","guid":{"rendered":"https:\/\/www.eparrs.com\/blog\/?p=9778"},"modified":"2024-07-09T20:53:38","modified_gmt":"2024-07-10T00:53:38","slug":"why-seo-failed-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.eparrs.com\/blog\/why-seo-failed-and-how-to-fix-it\/","title":{"rendered":"Why SEO Failed and How to Fix it"},"content":{"rendered":"\n

There are honest steps that you can take to improve your SEO without spending a lot<\/a> of money, and they are all explained in one of my previous posts. That is NOT what this post is all about.<\/p>\n\n\n\n\n\n\n\n

In this post, I will be addressing the SEO experts that many local businesses pay on a monthly basis to improve their website\u2019s ranking in Google.<\/p>\n\n\n\n

Those SEO campaigns can be rather pricy, and if you stop paying those monthly fees, all of your previous campaigns that you paid for literally vanish. Some may take a few weeks while others will definitely disappear the minute you announce that you no longer wish to run those monthly SEO campaigns.<\/p>\n\n\n\n

That\u2019s the biggest issue that many small business owners are now faced with.<\/p>\n\n\n\n

And, given the economical downturn suffered the past few years, many small business owners have had to re-distribute what little profits they\u2019ve been able to make, while still others have had to stop a lot of \u201cextras\u201d, like paying for monthly SEO campaigns.<\/p>\n\n\n\n

This they are doing in order to simply weather out these unprofitable past few years, and be able to stay in business.<\/p>\n\n\n\n

Most SEO specialist provide their clients with a mixture of quality backlinks to their website. And, many of those backlinks can be from several websites that the SEO specialist actually owns or has full access to.<\/p>\n\n\n\n

This makes it very easy for them to add and remove backlinks to their customer\u2019s site whenever the need arises.<\/p>\n\n\n\n

So, when a business owner announces they will no longer be running SEO campaigns… POOF! Like I mentioned earlier, those links VANISH, almost immediately.<\/p>\n\n\n\n

The day of SEO specialist actually getting their customer\u2019s sites to rank well in SERPs (search engine results page) with a mixture of quality backlinks, is slowly disappearing due to Google\u2019s constantly updating their search scripts and how they rank websites.<\/p>\n\n\n

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This is why it is wise to explore the possibility of changing the type of campaigns a business owner should now be running in 2022, and beyond, is so important.<\/p>\n\n\n\n

Many businesses can now gain \u201cGoogle credit\u201d from a mere mention of their business on another website. That\u2019s where branding<\/a> comes in.<\/p>\n\n\n\n

The branding that we do for businesses, there is NO means of removing any work done once a campaign has been launched.<\/p>\n\n\n\n

This means that you actually get to KEEP what you pay for, should you hire services here<\/a>, …even if you only run one campaign.<\/p>\n\n\n\n

I do NO own nor have full access to any of the media sites that I have been granted permission to submit content to.<\/p>\n\n\n\n

Some of those sites allow an actual link to the site mentioned within a story, while others do not. BUT that mention on news sites that don\u2019t allow a backlink, are actually granting your business a LOT more attention and credit from Google now, as a measure of your site\u2019s popularity.<\/p>\n\n\n\n

So, if you are sick and tired of paying for advertising that\u2019s no longer working, and\/or your drowning in the latest SEO tactics that always stops working shortly after applying them (if they even work anymore), then perhaps it\u2019s time you give serious consideration to either setting up your own in-house media marketer to create campaigns for your business, or you can save the extra cost of yet another employee by hiring our branding service<\/a>.<\/p>\n\n\n\n

Not only will branding done right inadvertently help your site\u2019s search engine ranking, but branding can also help you with brand recognition, and make it easier to manage the online reputation of your business, plus… actually gain you real buyers.<\/p>\n\n\n\n

The real secret to a successful branding campaign is in the quality of the content that gets created about your business. Content such as:<\/p>\n\n\n\n