{"id":9344,"date":"2022-01-15T10:00:00","date_gmt":"2022-01-15T15:00:00","guid":{"rendered":"https:\/\/www.eparrs.com\/blog\/?p=9344"},"modified":"2024-02-29T22:47:59","modified_gmt":"2024-03-01T03:47:59","slug":"is-your-business-missing-out-on-the-best-free-advertising","status":"publish","type":"post","link":"https:\/\/www.eparrs.com\/blog\/is-your-business-missing-out-on-the-best-free-advertising\/","title":{"rendered":"Is Your Business Missing Out on the BEST Free Advertising?"},"content":{"rendered":"\n

That\u2019s right, there is free advertising that is available to all local business owners (business owners everywhere, for that matter).<\/p>\n\n\n\n

So, is your business missing out on the BEST free advertising? <\/p>\n\n\n\n\n\n\n\n

I\u2019m referring to YouTube videos, which some professionals state that this is the most unused medium for businesses.<\/p>\n\n\n\n

And, before you ask, \u201cNo, you do NOT need to be a pro to get great results\u201d.<\/p>\n\n\n\n

YouTube has a lot of benefits over other mediums like blogs and social media.<\/p>\n\n\n\n

Apparently, videos usually result in higher conversion rates. As the saying goes, \u201cseeing is believing\u201d, so this makes sense that video content might experience a higher conversion rate.<\/p>\n\n\n\n

    \n \t
  1. Watching someone use a product, it usually does help you visualize your own experience with it.<\/li>
    \n \t
  2. Video is a preferred content format among the majority of viewers.
    \n
    When asked how they\u2019d [consumers] most like to learn about a product or service, 69% said they\u2019d prefer to watch a short video.
    \nSource: https:\/\/www.wyzowl.com\/video-marketing-statistics\/<\/font><\/blockquote>\n\"screen<\/li>
    \n \t
  3. YouTube videos have a much longer lifespan than most other social media platforms. Some even estimate 20 times more, on average.<\/li>\n<\/ol>\n\n\n\n

    The 3 metrics to pay close attention to when measuring your video marketing efforts are:<\/p>\n\n\n\n

      \n
    1. Audience retention at the video level<\/li>\n\n\n\n
    2. Total watched hours<\/li>\n\n\n\n
    3. New users or customers<\/li>\n<\/ol>\n\n\n\n

      Videos allow marketers to educate people in a way that is very rich, making it not so easy for other forms of content to be able to compete.<\/p>\n\n\n\n

      So then, why is video marketing untapped?<\/p>\n\n\n\n

      Well, that\u2019s because people don\u2019t know how to create content for YouTube.<\/p>\n\n\n\n

      What makes YouTube the BEST Free method of advertising?<\/p>\n\n\n\n

      Simply because there is very little competition outside the consumer\/entertainment niches, and less competition than Google SEO.<\/p>\n\n\n\n

      Ranking on YouTube now is comparable to Google SEO back in 2010!<\/p>\n\n\n\n

      Besides gaining your audiences retention, you only have to do BASIC optimization to your YouTube titles, description, tags and content.<\/p>\n\n\n\n

      Then, to take it to the next level, it\u2019s all about improving your user’s experience.<\/p>\n\n\n\n

      A 6 Step Process<\/strong><\/h2>\n\n\n\n

      1.) Understand your audience\u2019s needs<\/strong> \u2013 problems and desires. People will pay to solve their problems and to improve their quality of life.<\/p>\n\n\n\n

      A good example <\/strong>is installing winter tires in place of summer tires and visa versa in the spring. Changing tires is easy enough to do, yet most people prefer to pay to have their tires changed every year.<\/p>\n\n\n\n

      If you own a garage, you could create a video on how to install your winter tires, showing the viewers step by step in how to do this, while outlining the safety precautions, and literally what you would do at your shop when performing this service.<\/p>\n\n\n\n

      Too many business owners assume that if you give away your trade secrets that you are just enabling DIYers and that you\u2019re going to lose business, and maybe you will get one customer.<\/p>\n\n\n\n

      But in reality, there is going to be a small number of DIYers, and then there\u2019s going to be a good number of people who would rather go and pay someone else to do the work for them. And then there\u2019s the biggest group that will do nothing about it.<\/p>\n\n\n\n

      What you need to realize is that though most people won\u2019t become your customer, you will still be leaving a positive impression in their online experience.<\/p>\n\n\n\n

      In order to understand your audience better, you can dig into things like:<\/p>\n\n\n\n

        \n
      • Customer interviews<\/li>\n\n\n\n
      • Surveys<\/li>\n\n\n\n
      • Segments of customers<\/li>\n\n\n\n
      • And, good old common sense<\/li>\n<\/ul>\n\n\n\n

        2.) Define your primary objective<\/strong> \u2013 your objective will dictate the format and length of your videos. To simplify this, the three main objectives are as shown below.<\/p>\n\n\n\n

        Primary Objective<\/em><\/strong><\/td>Example Channel<\/em><\/strong><\/td>Length<\/em><\/strong><\/td><\/tr>
        Brand awareness<\/td>A pre-roll ad
        https:\/\/www.youtube.com\/watch?v=L8XV8FiUlhY<\/a><\/td>        		5 second \u2013 1 minute<\/td><\/tr>
        Education<\/td>Businesses selling product or services
        https:\/\/www.youtube.com\/watch?v=ZCdN9wVZNec<\/a><\/td>        		~5 min. \u2013 120 min.<\/td><\/tr>
        Entertainment<\/td>https:\/\/www.youtube.com\/watch?v=1veWbLpGa78<\/a><\/td>~5 min. \u2013 eternity<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        3.) Topic research<\/strong> – Topics that your target audience is going to be interested in. Because YouTube is both a social and search platform, conventional or intuitive research methods aren\u2019t always going to be the best ways to choose topics. That\u2019s because past performance is no guarantee of future results.<\/p>\n\n\n\n

        In other words, don\u2019t go checking out the number of views to the top-ranking videos and thinking that if you can out rank them that you\u2019ll get just as many as views. That\u2019s because views and subscribers are actually a really bad way of finding good topics.<\/p>\n\n\n\n

        Apparently, this mistake has been made by the best of video marketers and that\u2019s why I\u2019m sharing this with you here.<\/p>\n\n\n\n

        Instead, those pros now suggest using two other metrics that you should pay attention to; views velocity and search demand. View velocity is views per hour and search demand can be estimated with YouTube keyword research tools.<\/p>\n\n\n\n

        Check out your competitor\u2019s videos to find topics that are worth going after, and look for the videos with the highest view velocity or VPH. Then, pay attention to when the video was published, and the current views per hours.<\/p>\n\n\n\n

        Use vidIQ to Discover VPH<\/strong><\/p>\n\n\n\n