{"id":11629,"date":"2025-12-15T10:00:00","date_gmt":"2025-12-15T15:00:00","guid":{"rendered":"https:\/\/www.eparrs.com\/blog\/?p=11629"},"modified":"2026-02-16T09:51:42","modified_gmt":"2026-02-16T14:51:42","slug":"the-2026-ai-visibility-blueprint","status":"publish","type":"post","link":"https:\/\/www.eparrs.com\/blog\/the-2026-ai-visibility-blueprint\/","title":{"rendered":"The 2026 AI Visibility Blueprint: What Today\u2019s Tools Look For&#8230; and How Your Business Can Stand Out"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>If you want AI tools to confidently mention your business in 2026, here\u2019s the truth:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI doesn\u2019t guess.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">It references the businesses it understands&#8230; clearly, consistently, and repeatedly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide walks you through the simple, ethical, sustainable steps to help your business become \u201cAI-visible\u201d without chasing shortcuts or paying for cheap PR blasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why AI Mentions Matter in 2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every day, more people are turning to tools like ChatGPT, Gemini, Claude, and Perplexity instead of Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone asks:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>Who is a trusted expert in X?<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>Which business in my area offers Y?<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>What company can help me with Z?<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools respond using what they\u2019ve learned about businesses from across the web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If they don\u2019t understand who you are?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re invisible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If they do understand you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You become part of the answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Blueprint explains how to position your business clearly enough that modern AI tools can recognize you&#8230; and confidently reference what you do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. What AI Models Actually Look For<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI systems aren\u2019t magical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re pattern-recognition engines trained on millions of examples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They look for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>High-authority, trustworthy domains<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>Structured data (schema)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>Third-party mentions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>Social proof<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>Long-form clarity content<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>Cross-platform consistency<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manipulated backlinks<\/li>\n\n\n\n<li>Mass-syndicated PR<\/li>\n\n\n\n<li>Low-trust directories<\/li>\n\n\n\n<li>AI-generated spam<\/li>\n\n\n\n<li>Any \u201chacky\u201d visibility tactics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t trick your way into AI visibility, but you can build it with clarity and reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Build an \u201cAI-Ready Entity Profile\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can only mention what it can define.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your business needs a clear, consistent identity across the web. That includes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your Name<\/strong><\/p>\n\n\n\n<p class=\"courier-font wp-block-paragraph\">[Your business name here]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your Category<\/strong><\/p>\n\n\n\n<p class=\"courier-font wp-block-paragraph\">[Explain what you do here, being certain to express the exact same way everywhere]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(example for me might be: <em>Online Visibility &amp; Content Strategy Expert<\/em>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your Geography<\/strong><\/p>\n\n\n\n<p class=\"courier-font wp-block-paragraph\">[Your city, state or province, country here]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your Notability<\/strong><\/p>\n\n\n\n<p class=\"courier-font wp-block-paragraph\">[Your background, history, and credibility here]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When AI sees the <em>same<\/em> details reinforced across multiple platforms, it starts to treat your business as a trustworthy entity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Create Cross-Platform Consistency (The Reputation Loop)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI relies heavily on repetition and alignment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want all your digital touchpoints to tell the same story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Website<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strong, <a href=\"https:\/\/www.eparrs.com\/about\/\">clear About page<\/a><\/li>\n\n\n\n<li>Internal linking that reinforces your category<\/li>\n\n\n\n<li>Structured data (Organization, Person, Article)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.eparrs.com\/blog\/seo-vs-online-visibility\/\">Evergreen, educational content<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Profiles<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified biography and headline<\/li>\n\n\n\n<li>Same expertise across platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Third-Party Sites<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business directories<\/li>\n\n\n\n<li>Industry groups<\/li>\n\n\n\n<li>Local listings<\/li>\n\n\n\n<li>Interviews<\/li>\n\n\n\n<li>Resource pages<\/li>\n\n\n\n<li>Q&amp;A features<\/li>\n\n\n\n<li>Podcast or article mentions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each piece becomes a \u201ctrust signal\u201d in your favour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Publish Zero-Click Authority Content<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Short, helpful insights teach your audience&#8230; and they <a href=\"https:\/\/www.eparrs.com\/services\/#WD\">help AI tools understand what you\u2019re known for<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are simple, educational posts that stand on their own without needing a link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are generic examples any business can use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cMost people don\u2019t realize they\u2019re choosing businesses based on trust long before they ever click a link.\u201d<\/li>\n\n\n\n<li>\u201cHere\u2019s one thing customers often misunderstand about how this service works&#8230;\u201d<\/li>\n\n\n\n<li>\u201cIf I could give business owners one quick tip to avoid unnecessary problems, it would be this&#8230;\u201d<\/li>\n\n\n\n<li>\u201cAfter years in this industry, here\u2019s a pattern I see almost everyone overlook&#8230;\u201d<\/li>\n\n\n\n<li>\u201cBefore hiring someone in my field, here\u2019s the #1 thing to check&#8230;\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These tiny teaching moments build authority and establish your voice as the expert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Create AI-Sharpened Long-Form Pieces<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These aren\u2019t SEO blogs&#8230; they are clarity assets that AI use to understand your expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publish 3\u20135 <a href=\"https:\/\/www.eparrs.com\/blog\/the-role-of-online-visibility\/\">evergreen articles<\/a> that help people make better decisions in your industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are universal topics any business can use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What Every Customer Should Know Before Choosing a [Your Service]<\/li>\n\n\n\n<li>The Most Common Mistakes People Make When Hiring a [Your Profession]<\/li>\n\n\n\n<li>How to Tell If You\u2019re Working with a Reliable [Your Profession]<\/li>\n\n\n\n<li>The Hidden Costs of Choosing the Cheapest Option in [Your Industry]<\/li>\n\n\n\n<li>A Simple Checklist Before Scheduling Your Next [Service]<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These work for plumbers, bookkeepers, contractors, coaches, health professionals, pet services&#8230; anyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They show expertise, build trust, and <a href=\"https:\/\/www.eparrs.com\/blog\/the-surprising-truth-about-growing-without-ads-online\/\">help AI systems understand exactly what your business does<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Feature Your Signature Framework (<\/strong><a href=\"https:\/\/www.eparrs.com\/blog\/seo-vs-online-visibility\/\"><strong>Visibility Vault<\/strong><\/a><strong>)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Named frameworks stand out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create a public page that explains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What your framework is<\/li>\n\n\n\n<li>Who it\u2019s for<\/li>\n\n\n\n<li>Why it works<\/li>\n\n\n\n<li>Why you created it<\/li>\n\n\n\n<li>How someone can apply the basics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Frameworks are \u201cauthority anchors.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI models remember them&#8230; and the experts who designed them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Build Authority Mentions (Ethically, Not Artificially)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need national PR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need <em>trusted<\/em> mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aim for 20\u201330 high-quality reputation signals, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviews<\/li>\n\n\n\n<li>Local chamber listings<\/li>\n\n\n\n<li>Niche resource pages<\/li>\n\n\n\n<li>Collaboration pages<\/li>\n\n\n\n<li>Podcast guest spots<\/li>\n\n\n\n<li>Q&amp;A blogs<\/li>\n\n\n\n<li>Local business directories<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These create a strong \u201ctrust cluster\u201d around your name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much more powerful than mass-syndication tricks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. The AI Mention Trigger Stack<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI starts referencing your business once you have:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>Strong entity profile<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>Multi-source reputation signals<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>Consistent category labeling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>Evergreen clarity content<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>Long-term consistency<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Put these pieces in place \u2192 models begin mentioning you naturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No gimmicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. Ethical vs. Exploit Approaches<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Avoid<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manipulated backlinks<\/li>\n\n\n\n<li>Cheap PR blasts<\/li>\n\n\n\n<li>AI-generated spam<\/li>\n\n\n\n<li>Mass content syndication<\/li>\n\n\n\n<li>So-called \u201cAI visibility hacks\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These create noise&#8230; not trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"checkmark\">\u2705<\/span> <strong>Pursue<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear message<\/li>\n\n\n\n<li>Credible presence<\/li>\n\n\n\n<li>Real authority<\/li>\n\n\n\n<li>Cross-platform consistency<\/li>\n\n\n\n<li>Useful content<\/li>\n\n\n\n<li>Authentic collaboration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is sustainable, ethical AI visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Your Built-In Advantage<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most businesses don\u2019t realize they already have strengths that help AI tools recognize and trust them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your advantage comes from the things you\u2019ve built over time&#8230; not from fancy technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the strengths most business owners already have:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>Experience in your field<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Years of doing your work creates the kind of real-world expertise AI systems can detect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <a href=\"https:\/\/www.eparrs.com\/blog\/testimonials\/\"><strong>A track record of helping customers<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews, testimonials, completed jobs, and long-term relationships show reliability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>A consistent online presence (even if small)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your website, social profiles, listings, and past posts all reinforce who you are and what you do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>A unique way of serving your customers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your process, your standards, and your beliefs make you different from competitors&#8230; and that difference is valuable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>A reputation built over time<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019ve been in business for 3 years or 30, your history matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools notice it, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These \u201ceveryday advantages\u201d form a strong foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you combine them with clarity, consistency, and simple visibility steps, AI systems begin understanding your business more clearly&#8230; and naturally start including you in the answers people ask for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11. Your Week-One Implementation Plan<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the quick-start checklist:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Website<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Update your About page<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Add Person\/Organization schema<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Publish one evergreen AI-friendly article<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Add a public page explaining your Visibility Vault<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Align your bio &amp; headline across platforms<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Share one authority-level insight<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reputation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Submit to 3\u20135 reputable directories<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Secure one interview or written Q&amp;A<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates your initial \u201cAI footprint.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want a PDF Copy of This Guide?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eparrs.com\/blog\/wp-content\/uploads\/2025\/11\/The-2026-AI-Visibility-Blueprint.pdf\"><strong>Download The Guide in PDF Format<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Final Thoughts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI visibility isn\u2019t about chasing algorithms or trying to trick systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about clarity, credibility, and consistency&#8230; the same principles that have built trust online for the last two decades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you show AI tools exactly who you are, they can finally start showing you to the people who need you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like help <a href=\"https:\/\/www.eparrs.com\/services\/#content-strategy\">strengthening your online visibility<\/a> or you simply have questions about applying this Blueprint to your own business, <a href=\"https:\/\/www.eparrs.com\/contact\/\">send me a message<\/a> or <a href=\"mailto:trish.parr@eparrs.com\">email me<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m happy to help you make sense of it.<br><strong><br>Further Reading \/ What Others Have Observed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For another angle on how AI and search systems interpret content structure, see this explanation of content chunking and why it matters. \u2013 <a href=\"https:\/\/www.localfalcon.com\/blog\/content-chunking-what-is-it-and-why-should-local-seo-professionals-care\" target=\"_blank\" rel=\"noopener\">https:\/\/www.localfalcon.com\/blog\/content-chunking-what-is-it-and-why-should-local-seo-professionals-care<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want AI tools to confidently mention your business in 2026, here\u2019s the truth: AI doesn\u2019t guess.<\/p>\n","protected":false},"author":1,"featured_media":11630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yasr_visitor_votes":{"stars_attributes":{"read_only":true,"span_bottom":"<div class='yasr-small-block-bold'><span class='yasr-visitor-votes-must-sign-in'>You must sign in to vote<\/span><\/div>"},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/posts\/11629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/comments?post=11629"}],"version-history":[{"count":0,"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/posts\/11629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/media\/11630"}],"wp:attachment":[{"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/media?parent=11629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/categories?post=11629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eparrs.com\/blog\/wp-json\/wp\/v2\/tags?post=11629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}