{"id":10998,"date":"2024-08-15T10:00:00","date_gmt":"2024-08-15T14:00:00","guid":{"rendered":"https:\/\/www.eparrs.com\/blog\/?p=10998"},"modified":"2026-06-24T09:30:56","modified_gmt":"2026-06-24T13:30:56","slug":"essential-web-design-fixes-to-boost-seo-and-save-money","status":"publish","type":"post","link":"https:\/\/www.eparrs.com\/blog\/essential-web-design-fixes-to-boost-seo-and-save-money\/","title":{"rendered":"STOP the Waste – Essential Web Design Fixes to Boost SEO and Save Money"},"content":{"rendered":"\n

Is your website an unseen drain on your advertising budget without yielding substantial results?<\/p>\n\n\n\n

Are you ready to turn things around?<\/p>\n\n\n\n

In this comprehensive guide regarding web design fixes, we’ll identify common design and SEO mistakes that could be costing you more than you realize and provide straightforward solutions to fix them.<\/p>\n\n\n\n\n\n\n\n

Common reasons your website might be under performing include repetitive SEO issues, poor design and layout, unresponsive design, and the absence of a secure SSL certificate.<\/p>\n\n\n\n

Let\u2019s break these down and explore how to address each one effectively.<\/p>\n\n\n\n

Improving Web Design and Layout for Better SEO<\/h2>\n\n\n\n

Below is a screenshot of a website that illustrates several design flaws:<\/p>\n\n\n

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\"screenshot<\/figure>\n<\/div>\n\n\n

Notice the wasted space in the header and the poorly laid out navigation bar.<\/p>\n\n\n\n

The large white gap below the navigation bar is a typical example of inefficient use of space.<\/p>\n\n\n\n

Viewers should have a clear understanding of what your site offers upon it loading on their device, before needing to scroll.<\/p>\n\n\n\n

This area is known as ‘above the fold,’ a term borrowed from newspaper publishing where the most valuable content is placed on the front page above the fold of the paper.<\/p>\n\n\n\n

Creating Efficient Website Designs for Enhanced User Experience<\/h2>\n\n\n\n

Minimizing wasted space is crucial.<\/p>\n\n\n\n

If redesigning your website feels daunting, consider hiring a professional<\/a>.<\/p>\n\n\n\n

Alternatively, if you prefer a DIY (do-it-yourself) approach, learning proper web design principles<\/a> is essential.<\/p>\n\n\n\n

As for your navigation or menu bar, simplifying your labels is a recommended step in addressing a website\u2019s navigation bar<\/a>.<\/p>\n\n\n\n

Making Your Website Device-Friendly: Essential Tips for Responsive Design<\/h2>\n\n\n\n

Another example of poor design is shown in the next screenshot:<\/p>\n\n\n

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\"screenshot<\/figure>\n<\/div>\n\n\n

This site lacks a navigation bar, fails to use a responsive design, makes it unclear who owns the site and it is difficult to navigate.<\/p>\n\n\n\n

We\u2019ve tackled the need for a proper navigation bar in the previous step above.<\/p>\n\n\n\n

So, now let\u2019s move on to why a website needs to use responsive design.<\/p>\n\n\n\n

Why Responsive Design is Crucial for SEO and Mobile Users<\/h2>\n\n\n\n

Responsive design allows your website to adjust seamlessly to various devices and screen sizes, ensuring it displays correctly and provides an optimal viewing experience.<\/p>\n\n\n\n

Transitioning to a CMS (content management system) like WordPress<\/a> can simplify this process, allowing you to focus more on content and less on technicalities.<\/p>\n\n\n\n

Briefing\u2026<\/strong><\/p>\n\n\n\n

Now, why am I offering these examples and sharing them with you here?<\/p>\n\n\n\n

Well apparently, these two business owners could not understand why they are not a good fit for media marketing campaigns.<\/p>\n\n\n\n

Wasting money needlessly is NOT what Parr\u2019s Publishing is about.<\/p>\n\n\n\n

First, you need to have a well-designed website that is easy for ALL devices to visit and browsers to load quickly… as well as making it safe for devices and easy for visitors to maneuver around the site.<\/p>\n\n\n\n

Then your next step is to add lots of helpful and up-to-date content ON your website in order to benefit from the content strategies that we use in our media marketing campaigns.<\/p>\n\n\n\n

Creating a site with low quality content and then spending money needlessly on having off-site content created and shared online would be like putting the cart before the horse.<\/p>\n\n\n\n

Oh\u2026 and don\u2019t forget that you also need a SSL certificate in order to protect your visitor\u2019s devices.<\/p>\n\n\n\n

Don\u2019t let your website cause a prompt like the one displayed in the screenshot below.<\/p>\n\n\n

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\"screenshot<\/figure>\n<\/div>\n\n\n

You can do that by making sure that your SSL certificate is securing your entire website no matter which browser your visitors use when viewing your site, by having your site tested.<\/p>\n\n\n\n

To test your website, you can use the free online tool called WhyNoPadlock?<\/a>.<\/p>\n\n\n\n

Understanding WhyNoPadlock?… Ensuring Your Site’s Security<\/h2>\n\n\n\n