{"id":10765,"date":"2024-04-15T10:00:00","date_gmt":"2024-04-15T14:00:00","guid":{"rendered":"https:\/\/www.eparrs.com\/blog\/?p=10765"},"modified":"2024-04-15T19:56:20","modified_gmt":"2024-04-15T23:56:20","slug":"the-cornerstone-for-your-online-success","status":"publish","type":"post","link":"https:\/\/www.eparrs.com\/blog\/the-cornerstone-for-your-online-success\/","title":{"rendered":"The Cornerstone for Your Online Success is Building a Robust Content Strategy"},"content":{"rendered":"\n

It\u2019s true, the cornerstone for your online success really is building a robust content strategy.<\/p>\n\n\n\n

Let me explain…<\/p>\n\n\n\n\n\n\n\n

The saying \u2018build it an they will come<\/em>\u2019 is simply a mutation of an actual quote from a movie that Ray Kinsella (played by Kevin Costner) whispered to himself while walking through his cornfield one evening, in Field of Dreams<\/em><\/strong>.<\/p>\n\n\n\n

And, that line was actually \u201cIf you build it, he will come<\/em>.\u201d<\/p>\n\n\n\n

Well, \u2018build it and they will come<\/em>\u2019 has NEVER applied to a website\u2026 NEVER!<\/p>\n\n\n\n

A website by itself\u2026 will soon be lost in all of the traffic noise on today\u2019s internet highway.<\/p>\n\n\n\n

Any business serious about competing online\u2026 be it a small, local business or a large global online business\u2026 you need a well-planned content strategy.<\/p>\n\n\n\n

Such a plan is not simply beneficial but essential to your online visibility and marketing success.<\/p>\n\n\n\n

So, if you\u2019re sick and tired of paying for ads that disappear<\/a> the minute the payment period expires, then perhaps you should take a closer look at creating your content strategies.<\/p>\n\n\n\n

But, don\u2019t believe me\u2026<\/p>\n\n\n\n

Content as the First Step<\/h2>\n\n\n\n

One particular business owner Isabella Bedoya, discovered early on as to how vital a content strategy is.<\/p>\n\n\n\n

And recently Isabella mentioned that fact in a talk where she emphasized her use of content to leverage her funnel<\/a>, highlighting it as a critical first step in her strategy.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

And, don\u2019t worry\u2026<\/p>\n\n\n\n

There are a lot more platforms than just your website in which you can publish quality content on\u2026 content that will help boost your online presence and your authority.<\/p>\n\n\n\n

For example:<\/strong> you can create videos on popular platforms like YouTube, Rumble and Vimeo, infographs for use on Instagram, slideshows, podcasts, and yes\u2026 even blog posts on other sites.<\/p>\n\n\n\n

And, these are merely a fraction of the many different platforms that are available to almost anyone to publish on.<\/p>\n\n\n\n

Benefits of a Healthy Content Strategy<\/h2>\n\n\n\n

And then there\u2019s Arlene Dickerson, who many of you may already know from Dragons Den, who stated how important it is to do branding.<\/p>\n\n\n\n

\"Arlene<\/figure>\n\n\n\n

She made her statement in a clip during the Dragons Den<\/a> that was first aired on CBC on Thursday, February 1, 2024 at 8:00 pm.<\/p>\n\n\n\n

The following is some of what Arlene stated:<\/p>\n\n\n\n

\n

\u201cBrand building creates value in a company and gives it a competitive advantage.

As time passes, a brand’s value increases along with the value of the business.

For a company that builds it effectively, a brand can become one of its most valuable assets.\u201d <\/p>\n<\/blockquote>\n\n\n\n

Content strategy can definitely help businesses build their brand\u2026 and, in a cost-effective manner when it’s done right, making it much easier now to compete with the big guys.<\/p>\n\n\n\n

Arlene went on to say…<\/p>\n\n\n\n

\n

\u201cLike other aspects of a business, branding requires planning.

The most successful companies start planning their brands in the start-up phase.<\/p>\n\n\n\n

With the help of a knowledgeable branding specialist, entrepreneurs can focus on the most appropriate way to build a brand and avoid costly mistakes\u201d<\/p>\n<\/blockquote>\n\n\n\n

Source: https:\/\/www.cbc.ca\/m\/dragonsden\/rich\/business-tips\/brand-building-more-than-meets-the-eye.html<\/em><\/p>\n\n\n\n

Need further proof of what I\u2019ve stated to you so far?<\/p>\n\n\n\n

Read on\u2026<\/p>\n\n\n\n

Semrush:<\/strong> Reports indicate that 44% of marketers observed significant success by improving the quality and value of their content.<\/p>\n\n\n\n

Additionally, 42% found that updating existing content boosted their marketing efforts.<\/p>\n\n\n\n

This underscores the importance of not only creating high-quality content but also revisiting and refreshing existing content to maintain relevance and engagement.<\/p>\n\n\n\n

Source: <\/em>100+ Eye-Opening Content Marketing Statistics for 2023<\/em><\/a><\/p>\n\n\n\n

Ahrefs:<\/strong> Highlights a comprehensive list of content marketing statistics, demonstrating the value of content marketing across various industries.<\/p>\n\n\n\n

The data showcases the effectiveness of content marketing in enhancing brand visibility, increasing traffic, and improving conversion rates, further advocating for the development of a diverse content strategy.<\/p>\n\n\n\n

Source: <\/em>70 Content Marketing Statistics to Bookmark for 2024<\/em><\/a><\/p>\n\n\n\n

HubSpot:<\/strong> Identifies short-form video as the content type with the highest return on investment (ROI), pointing out that marketers plan to invest more in short-form videos than in any other content format in 2023.<\/p>\n\n\n\n

This trend emphasizes the growing importance of adapting content strategies to include formats that resonate with current consumer preferences.<\/p>\n\n\n\n

Source: <\/em>Trends & Tips to Create a Video Strategy in 2023<\/em><\/a><\/p>\n\n\n\n

ClearVoice:<\/strong> Predicts that online video will account for 82.5% of all internet traffic by 2023, highlighting the critical role of video content in a modern content strategy.<\/p>\n\n\n\n

The statistic illustrates the shift towards more dynamic and engaging content formats to capture audience attention effectively.<\/p>\n\n\n\n

Source: <\/em>Content Marketing 2024: 35 Stats You Should Know<\/em><\/a><\/p>\n\n\n\n

Implementing Your Content Strategy<\/h2>\n\n\n
\n
\"\"
Image by Gerd Altmann from Pixabay<\/figcaption><\/figure>\n<\/div>\n\n\n

Here\u2019s an example of what you could do, especially if you have already got an active, up-to-date blog on your website.<\/p>\n\n\n\n

Take your best blog post and sit in front of your webcam or mobile device camera and talk about the topic in that post.<\/p>\n\n\n\n

Heck, you could even read it to your viewers if you\u2019d prefer\u2026 just don\u2019t make that a habit because talking to your viewers though they\u2019re right in front of you works best.<\/p>\n\n\n\n

Then, upload that video to your YouTube account.<\/p>\n\n\n\n

Now, go to your copy of Audacity (free audio recording\/editing software) or other similar audio recording software if you prefer… and use it to record yourself literally reading your post like you\u2019re a professional narrator.<\/p>\n\n\n\n

Then use that recording and upload it to a podcast platform.<\/p>\n\n\n\n

A quick Google search will help you find podcast platforms that you can upload your audio files to.<\/p>\n\n\n\n

See?<\/p>\n\n\n\n

Now you have two more pieces of content that you can share on other platforms, and you will have started your very own content strategy.<\/p>\n\n\n\n

The more quality content that you share on these other platforms will help improve your online visibility, and in turn improve your authority in your niche.<\/p>\n\n\n\n

And, when you consistently use your business name when sharing your content, this will help you improve your branding!<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

When you provide content that your target audience will find helpful, then you will be aligning your content to your audience needs and this will provide your business with maximum impact.<\/p>\n\n\n\n

Be sure to enhance your current content strategies or start building one, if you haven\u2019t already.<\/p>\n\n\n\n

This will save you money when compared to paid ads\u2026 and get you more paying customers\/client!<\/p>\n\n\n\n

And then, in the future when you do pay for ads, you\u2019ll get a lot more bang for your buck.<\/p>\n\n\n\n

Are you too busy to create your content strategy?<\/p>\n\n\n\n

Well, worry no more!<\/p>\n\n\n\n

\n
Book Your Free 30-Minute Strategy Session Now \u2013 Spots Are Limited!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

Let\u2019s chat… it won\u2019t cost you even a penny to chat with me about your content strategy in a 30-minute video call.<\/p>\n\n\n\n

Simply book a call here<\/a>, and we\u2019ll chat real soon.<\/p>\n\n\n\n

Rest assured:<\/strong> If your business is not a good fit, then you cannot purchase a campaign from me.<\/p>\n\n\n

\n
\"testimony\"\/<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

It\u2019s true, the cornerstone for your online success really is building a robust content strategy. Let me explain…<\/p>\n","protected":false},"author":1,"featured_media":10766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-10765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-seo"],"yasr_visitor_votes":{"stars_attributes":{"read_only":true,"span_bottom":"