{"id":10075,"date":"2023-03-15T10:00:00","date_gmt":"2023-03-15T14:00:00","guid":{"rendered":"https:\/\/www.eparrs.com\/blog\/?p=10075"},"modified":"2024-12-05T18:28:36","modified_gmt":"2024-12-05T23:28:36","slug":"stop-wasting-money-on-seo-heres-why","status":"publish","type":"post","link":"https:\/\/www.eparrs.com\/blog\/stop-wasting-money-on-seo-heres-why\/","title":{"rendered":"Stop Wasting Money on SEO \u2013 Here\u2019s Why"},"content":{"rendered":"\n

Stop wasting money on SEO from the good ole\u2019 days. SEO has faced challenges with endless streams of Google algorithms bombarding the internet, weeding out those who have been trying to game the system.<\/p>\n\n\n\n\n\n\n\n

Sites that provide content that truly meets a user\u2019s needs is now becoming the winner when it comes to ranking a local business… or any business for that matter.<\/p>\n\n\n\n

Simply making sure that your website is organized in a pleasant, easy to navigate around way, that will enhance a user\u2019s experience rather than confusing them, now works best.<\/p>\n\n\n\n

Basic SEO is still vital to any website, as it offers help to the internet search engines so their scripts (called spiders) can easily understand what your website is all about.<\/p>\n\n\n\n

Basic SEO<\/h2>\n\n\n\n

The most important things that a local business can do to help with your basic SEO are the following:<\/p>\n\n\n\n

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  1. Always host your website local<\/a> to your business. Hosting your website outside your province or country will only serve to confuse search engines as to the actual location of your business, and make it more difficult for your site to rank locally.

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  2. On-page SEO<\/a>, which is vital to your website’s basic SEO, and has been since the day the internet became a \u201cthing\u201d.

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  3. Setup a FREE Google Business Profile<\/a> (formerly Google My Business) for your business, in order to get listed quicker on Google, which is the main search engine that most devices now come loaded with by default.

    And, for those of you who are not quite convinced as to the importance of this step, please check out     what Darren Shaw from Whitespark had to say<\/a> about this, on the 3rd<\/sup> of January 2023.

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  4. Be sure to create a FREE Google Analytics account<\/a>, where you can verify your website ownership and setup tracking so that you can quickly determine where your traffic is coming from.

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  5. Create social media accounts for your business, being sure to only select the social media accounts where your potential clients \/ customers hang out, and be sure to post regularly, but NEVER salesy<\/a>.

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  6. Get listed in online directories<\/a> making sure that your NAP details<\/a> (Name, Address and Phone) are listed EXACTLY the same everywhere on the internet.

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  7. Google does not recognize spammy links, but if you do have them on your website, then by all means check into disavowing those links<\/a>.<\/li>\n<\/ol>\n\n\n\n

    Gone are the days that you can expect the former SEO agency to create several backlinks to your websites from websites they own, and get your site to rank well in search engines.<\/p>\n\n\n\n

    All you need to do now is keep your SEO real.<\/p>\n\n\n\n

    Don\u2019t stuff keywords, don\u2019t try drowning the internet with backlinks from irrelevant websites.<\/p>\n\n\n

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    \"Press<\/figure>\n<\/div>\n\n\n

    Now that you\u2019ve cleaned up your website, have your basic SEO in order, and you\u2019re sharing helpful, relevant to your niche content with your customers favourite social media accounts, it\u2019s time to check into other avenues, such as creating press releases<\/a>.<\/p>\n\n\n\n

    These are perfect for making announcements of ANYTHING new to your business, be it a new service, product …or even the addition of a new staff member.<\/p>\n\n\n\n

    And, don\u2019t forget other great online tools that you can now use, such as:<\/p>\n\n\n\n