- by Trish
You may have been wondering how to “get more leads for my business”. If so, this may be just what you’ve been looking for. I’m here to share with you how to get more leads for small businesses.
This method beats the average “word of mouth” referrals that you may have received over the years you’ve been in business. As all business owners can attest to, word or mouth referrals are THE BEST kind of referral ANY business can get.
On August 8, 2017, I was introduced to a great method on how to get more referrals for your business, simply by attending a locally held meeting of a international business network … better known as BNI. The local branch whose meeting I attended here in Oshawa, are better known as ABN, which is short for All Business Networkers.
During this meeting, I learned of how one local entrepreneurial member is in the middle of expanding his local business to now include employees … all because he made the decision to join ABN as a regular member. The referrals coming his way made this expansion of his business possible.
This network is not to be taken lightly either. It is NOT just a social club where members sit around gossiping, but a serious means of helping each other find business referrals, as well as learn new marketing strategies.
Each group only allows ONE member of any professional classification to join a chapter. In other words, you will NOT find, say, two property appraisal businesses … or two accountant agencies … or even two cabinet makers within the same local chapter. In this way, your business receives all referrals for your type of business.
During weekly marketing sessions you will have the opportunity to create long lasting partnerships with the other members. What a great way to get quality referrals. The BNI code of ethics and procedures truly works to increase the quality of the referrals you may receive.
Yearly membership fees are very reasonable. A small business could EASILY pay for those tax-deductible fees with the new business you gain from the referrals you’ll receive from your group … providing you decide to join.
There is soooo much more than just quality referrals that your business can gain too. Quality referrals are simply the “icing on the cake” … and we all like icing on our cake, right?
Advantages of Joining a Chapter
- Each member represents their primary occupation.
- Lots of new contacts.
- Receive quality referrals for your business.
- Advanced workshops and eLearning available.
- Special networking opportunities.
- Exposure to international ideas.
- The more you give the more you gain.
Get Invited to a Marketing Session
Finding new business leads on your own may not be as easy as you once thought, I’m sure you have figured that out by now. So if you are game to learn new marketing strategies, sales tactics, gain new opportunities, and increase your knowledge about other businesses in your area, than you owe it to your small business to try this network out as a guest.
All you need to do is get an invitation to the next marketing session for your local chapter. If you would like an invitation to learn how you can get more leads for small business, then you simply need to find the chapter closest to your location, find a member’s contact info, ask to be invited as their guest and then show up when and where you are supposed to.
Easier still, if your business is in Durham Region … or the GTA, feel free to contact Ross Libbey for an invitation to the next local BNI marketing session nearest you.
Ross is the accountant member at ABN, and also the Area Director for BNI Durham Region … currently at 8 chapters. If you’re located elsewhere in the GTA, Ross can also direct you accordingly. You can contact Ross by email or telephone 905-436-6663.
Should you become a member of your local BNI group; you will gain valuable new business leads lists that are beyond your wildest imagination at this moment in time, I’m sure of it.
Lead generation and referrals for small business could not be made any easier than with BNI!
Here’s how you can find new business leads … contact BNI at firstname.lastname@example.org to find your local chapter, or call them at 1-800-365-2276.
Credit for Header: image by Ghozt Tramp [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons