Marketing online is so much more than just putting up a website

Hi, my name is Paul Guerin from oshawabookkeeper.com

When I first started my business I had a website that I thought was giving me great online exposure. However, every time I asked a new client how they had found my business, not one of them ever said they found me through a Google search.

Looking at my options I decided I needed to get my website updated to improve my online presence. This was when I contacted Trish at eparrs.com

Trish quickly went to work and provided a professional looking website at a much lower cost that I had anticipated. There are many things that have to be done in order to gain and maintain a page one ranking in Google. Trish maintains this ranking for my website through monthly managing.

Within three months of Trish launching my new website I gained enough new business to pay for the cost of the website. To me, this was a great return on my investment. Now when I ask my new clients how they found my business, many state that they found me through a Google search online. They also say that they are quite impressed with my website.

If you want to increase your online presence, I highly recommend contacting Trish at eparrs.com

I’m sure that she’ll be able to work her magic for your business just like she did for mine.

I’m Paul Guerin from oshawabookkeeper.com

Feel free to check out my website as an example of what Trish can do for you. Thank you.


Note from Trish

A typical website designer will get a website up and running… but they know almost nothing about search engine optimization and/or driving traffic.

It makes sense, if you think about it… for the most part, website designers are not business people, but rather visual layout specialists.
Most do NOT…

  1. Understand nor have a working knowledge of HTML, PHP or JavaScript programming languages
  2. Know how to clean up unnecessary raw code (clean code makes your pages load faster)
  3. Do an analysis of your keywords
  4. Know the acceptable density of keywords
  5. Use meta-tags
  6. Know how to use web page titles to your advantage
  7. Conduct search engine optimization
  8. Create quality backlinks to your site
  9. Know how to use WYSIWYG HTML editing software

Thanks for dropping by,
Trish Parr, Ontario Website Designer
Trish Parr


P.S. Would you like a free evaluation of your website (value: $250.00)? Get your telephone ringing with new customers!

11 Mistakes to Avoid When Hiring a Website Designer

This will shock you, so if you don’t know these already, please go here: http://www.ontariowebsitedesigner.com/11-mistakes-to-avoid-when-hiring-a-website-designer/ and arm yourself with the necessary information.

And, for the “do-it-yourselfers”: http://www.ontariowebsitedesigner.com/my-favourite-resources/

Serving mainly the greater Toronto area (GTA), Pickering, Ajax, Whitby, Oshawa, Scarborough, Canada, Stouffville, Uxbridge, Claremount, Bowmanville, Port Perry, Port Hope, Cobourg, Durham Region


Additional Advise from Ontario Website Designer

Best Practices for Your Content: You need your main 5 pages, Home, About, Contact, Product (or Service), and Testimonials, and then you can always use customer’s questions that you’re always being asked.

In my case, I can answer questions such as:
Q: What would you do with a brand new local business website to get it to rank locally?

A: The same thing you need to do with ANY website you want to rank:
 1.) create a Facebook fan page
 2.) create a Google MyBusiness account
 3.) create a Google+ account
 4.) create a Twitter account
 5.) embed a Google Map on your Contact page
 6.) list your business in as many relevant online directories as possible making sure your entries are identical and ALWAYS updated if you move.
 7.) be sure to include at least basic SEO
 8.) optimize your website
 9.) create a relevant blog, and add a new post at least weekly, at first
10.) share your posts on your social media accounts
11.) know your ideal client and be where they are

Local SEO Concerns

1.) Build out your web pages with relevant information. Find out how you stand out from your competition and be sure to focus on those points.

2.) On-Page optimize your site. Your city or province name should be included in all title and description tags. Make sure to use your city or province name in your heading tags (H1, H2, H3, etc.). Include you city or province name within the content or body of your page (bolded or italicized at least once). Your site MUST use a responsive layout to present your website to the world now. Make sure that works on all pages and/or posts. Add Google map to your Contact page.

3.) Build citations that are IDENTICAL. You need to list your NAP (Name Address and Phone) on all of your website pages.

4.) Have a website audit done on an existing website and fix what is found to be wrong.

5.) Build quality backlinks, NEVER buy these!

6.) Mobile sitemap should be made available.

7.) Create a Google+ local or MyBusiness account. Be sure to select the correct category for your type of business. Be sure to add photographs and videos to your Google MyBusiness account. Visitors LOVE them so, so will Google! Add a Google+ badge for pages (mine is in my footer. I preferred to use an icon instead). Make sure to add your website’s URL to all of your Google accounts. Create a Google+ business page.

8.) Be sure to verify your website with, at the very least, Google and Bing, and create analytic accounts for both.

9.) Add your local business to as many online directories as possible, making sure your citations are identical. Add photographs and videos to your local directory listings when and where possible.

One customer asked how to increase their domain authority on a newly created domain name. They explained that they were adding new posts daily and sharing those posts on social media, and that they wanted to know what else they could do to increase their domains authority.

Moz’s domain expert states that domain authority is difficult to directly influence, and that it is made up of several different factors like domain trust, your website’s link profile and more. (Source: https://moz.com/learn/seo/domain-authority)

Thus the best advice you can get is this: Your real goal should be on targeted traffic. So, you need to stop getting yourself lost in the metrics and focus on what’s really important instead. Quality, unique content is still king.


For in depth help on these topics, simply click on the Free Help in the navigation bar, and search for whatever your needs are. Should you not find what you need help with, I hope you will feel free to click on contact me with your question. I will get back to you with as much detail to help you as I possibly can. Knowing many of us like to see images within instructions, I’ll make sure screen prints are made available where and whenever possible.